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NIKE POP-UP STORE
Year: 2014
Client: Nike Photo
WE RUN PRG is Nike's world-wide concept for annual quarter-marathons. Its organisers wanted to build a pop-up store on Prague's famous Wenceslas Square that would serve as a teaser for the upcoming event. The core of the shop was constructed from seven shipping container frames, which were dismantled and assembled again to use as the finish line for the race.